Claims that News Of The World hacked Milly Dowler's mobile after she had been abducted are shocking. Not only was the voicemail accessed but messages were deleted when the inbox became full - leaving Milly Dowler's parents to hope that their daughter was still alive. Truly despicable stuff.
Predictably and understandably there has been outrage from all parties, from twitter and the usual suspects and it's hard not to agree with Labour MP Tom Watson's strong words.
But how much do outraged people really care? Ranting on twitter is not going to worry Murdoch's 'evil empire'; his concern is money. So will there now be mass boycotts of The Sun, The News Of The World, The Times or Sky and Sky Sports in protests? The answer will be a predictable no. Are Scousers the only people of this country with a backbone?
And what about the political parties? Labour didn't care when they cosied up to Murdoch because it suited them, before they threw their toys out the pram in 'disgust' when the The Sun ditched them for the Tories who cosied up to them. Will Cameron or indeed Ed Miliband now distance themselves from News International?
And no outrage over the corruption of the Met who have covered up the scandal (under a Labour government) or that other papers are being unusally quiet about the whole hacking scandal. It's highly unlikely that this was a one off in a case such as this.
As Obnoxio the Clown says: "We get the government we deserve. We also get the media we deserve. "
The inevitable outcome is outrage and condemnation today and tomorrow a phone call into SkySports; "can I renew my subscription in time for the new football season".